Smile Style Dental Care Centre
24 Lichfield Road
Stafford, ST17 4LL
Please call us on:
01785 225505 (24/7)

Call Smile Style Dental Today 01785 225505 Calls Answered 24/7

Smile Style Dental Care Our Core Values

Smile Style Dental Care Core Values

“What Makes Smile Style Different? Our 5 Core Values”

5 Core Values. What We Stand For In Stafford

I’d like to tell you a little bit about our core values. One of the things when I set up Smile Style was we developed 5 core principles by which we run the practice. And the first one is what we call:

Family first

1) Family first – What does that mean to me? Well that means we look after all of our staff as if they are family members but more importantly we look after all of our patients as if they are family members. That’s great for me because it means there’s no compromise.

We don’t have any ethical decisions to make because we look at every single patient and say “Well would I give that to my wife, my child, my mum, my dad, and it’s really easy in terms of talking through a treatment plan with a patient.

Inspire both clients and colleagues

2) Inspire both clients and colleagues – And for me that means inspiring patients to enjoy the same dental health that I have. I am not going to lose my teeth and I’d like that for anybody who comes and joins the practice. But on the back of that is to inspire my staff. I believe in working with the best people and I try and open all my staff’s eyes about where they can go to and it’s great. I view it as a training centre, so we train managers, receptionists.

We train nurses, we train dentists and in doing that we get really enthusiastic staff who are going places. I’ve got nurses who are now going on to do hygiene and therapy. And I’ve got people who have moved through from being just simple and dental nurses to being what we call “Smile Makers” concentrating on helping you become really, really healthy.

Being part of something special

3) Being part of something special – I think Smile Style is unique, it’s not like any other dental practice anywhere else in the country, if not the world. We are doing our job because we want to make a difference. We make a difference to our patients here, but the other thing is we also make a difference within the community. We do school visits. We do visits to nurseries.

We are constantly promoting the dental health message and we’ve taken that to the next level and that is, I’m a trustee of a charity called Dental Mavericks and I travel between 1 and 2 times a year out to Morocco to deliver health care to children who’ve got no access to dental care and literally if you saw the state of their mouths you would not believe the amount of disease that they suffer. And they would be in pain if we didn’t go out there. They would not have received any dental care whatsoever.

Integrity and Honesty

4) Integrity and Honesty – And that comes back really, round to the family first. As I say we’ve got no ethical dilemmas in what we do, it’s dead easy, because we are offering you the same care that we’d want to receive ourselves. But equally we are a business and we have to accept that and we do have to make a profit because that allows us to reinvest in our equipment.

And if you ever come to see us and those patients do come to see us, they know we’ve always got the latest gadgets, the latest gizmo, we’ve been on the latest courses. We spend a lot of money on training. We invest heavily in the staff. We are always off on courses together. You’re going to have to follow us on Facebook to see that we are whizzing around the country doing stuff.

Making hard work and self improvement fun

5) Making hard work and self improvement fun – I see it as a journey, I certainly don’t know it all and I’ve done 25 years so there’s always new stuff to learn, there’s always new ways, new techniques and we just want to be the best we can be.

Call Smile Style Dental Today 01785 225505 Calls Answered 24/7

See What Our Patients Say

  • "I have beaten that fear of the dentist"

    As a child, I was never taken to the dentist and as such, a fear of going grew like a disease in my mind. However, thank god that I have beaten that fear. It is totally and utterly down to Richard Howarth and his team of excellent staff at Smile Style that my fears are overcome and I no longer dread going to the dentist.

    Says J Overbury

  • "I can eat out without being embarrassed"

    I had implants a year ago. Now I dont have to think about food with pips, I can enjoy a bacon and egg on toast now without sore gums I can eat out without being embarrassed. I am more confident now Thank you Richard and Mark and all the staff xx

    Says G Bamford

  • "The staff are fantastic, so welcoming and professional"

    My partner had severe pain from a wisdom tooth. After having no luck with our local dentist and hours of phoning around. I wish I’d called the Smile Style first. I was offered a next day appointment and the tooth was removed at a reasonable cost. The staff are fantastic! You are what makes your establishment.

    Says D Hanson

  • "kind and considerate from the minute I walked in"

    For Someone with a fear of the dentist it’s been a long time since I’ve seen one! But wow what a team! Aware of my nerves they were kind and considerate from the minute I walked through the door! Harpreet the dentist was absolutely fantastic, with his wonderful nurse and a treatment plan has been set up! I won’t be quite as nervous from now on! Thank you all x

    Says F James

  • "Staff so helpful and pleasant! I'll definitely be back"

    After an awful experience at my NHS dentist I didn’t even trust them to do my hygienist appointment so I booked in with Smile Style. So glad I did. What AMAZING results from a cosmetic clean! Staff so helpful and pleasant! I’ll definitely be back.

    Says T Hill

  • "I didn't believe the "pain free" claim but I'm now convinced"

    Great experience from start to finish today at Smile Style. I’m a real nervous patient so to get looked after so well by Lou and Harps really did put me at ease. I didn’t truly believe the “pain free” claim but I’m now convinced and wouldn’t take my teeth anywhere else, Smile style you have a friend for life

    Says K Duffy

Smile Style, Dental Care Centre, 24 Lichfield Road, Stafford, ST17 4LL